He used charm, others’ personal tragedies and fake celebrity endorsements. How Christopher LaVoie cast his reality show and reeled in successful entrepreneurs. And how it all changed the internet age.
The thing about the internet is that the way it has progressed is very easy to get lost in. You don’t know where you are going or how you will get there. It’s very easy to get taken by surprise. And, I believe that’s what’s happened to me, too.
But it was hard to stay away.
I had been wanting to share my story, my way of life … and then this opportunity came at the perfect time. I needed to get the whole story. But I didn’t know how to pull it off. The timing was so perfect. This was a story with a lot of potential to impact a few million people. It had the possibility of being viral, but nothing like what happened. Instead, I was left with a lot of mixed emotions. It was a good story, but it also was very uncomfortable to be in the spotlight.
At the time that I had the opportunity to participate on the hit CBS reality show “The Pitch” where I and a few other entrepreneurs, were all given a chance to pitch their idea to the producers. As we were on our way to meet with them, we were stopped and asked if we were ready. They asked us, “Are you ready to pitch?”
There was one other way to pitch your idea. You could run with it, tell it, and see if you got it there.
But I was on my own, and there was only one way to go. I was going in with the idea. I hadn’t seen the show yet. I was still learning.
Now I didn’t have a team. No lawyers, accountants, or public relations or marketing team. What I did have was a book, a blog, and a voice.